RiverTrail Technology Blog

Countless businesses out there rely on patchwork systems of spreadsheets, sticky notes, and emails to keep their customer relationships in an acceptable state. The problem is that this is no way to conduct customer relations, and the more you rely on manual systems like these, the more organizational debt you accumulate over time. Poor customer relationship management will cost your business hundreds of hours of lost productivity, and with that comes lost sales and opportunities. It doesn’t have to be this way.